Lincoln Child Center PSA for CEO Youth Program
"Which Yard Do You Want To Be In?"
Teens from Lincoln Child Center's CEO Youth Program Produce PSA
Illumina Studios is proud to have worked with the Lincoln Child Center's CEO Youth Program, headed by Tony Thurmond, to create this 30-second PSA to encourage teens to stay in school.
The spot was conceived and written by incarcerated teens enrolled in the CEO Youth program at Camp Sweeney Juvenile Detention Center in San Leandro and was produced in conjunction with Illumina Studios. Under the guidance of industry professionals, the young men in all of the crew positions for the shoot and came to our studio after filming to experience the post-production process first hand.
These young men did an amazing job while learning new skills and gaining a fresh perspective on what it takes to start and run a business. They are on their way to a very bright future.